Strategy logo
S

Strategy

Ticker: MSTR United States

Strategy Key Metrics

Bitcoin Holdings
843,738
BTC
Market Cap
$58.2B
USD
Enterprise Value
$79.0B
USD
BTC/Share
0.002143
Per Share
mNAV
0.936
Discount

Strategy Bitcoin Strategy

Total Bitcoin holdings represent 144.93% of market capitalization

Trading at 0.936x net asset value (discount)

Each share represents 0.002143 Bitcoin

About Strategy

Overview: MicroStrategy, Inc. is a leading business intelligence and enterprise analytics software company headquartered in Tysons Corner, Virginia. Founded in 1989, MicroStrategy provides powerful software platforms that enable organizations to analyze internal and external data to make informed business decisions. The company is publicly traded and recognized for its innovative approach to data analytics and business intelligence solutions. Bitcoin Strategy & News: MicroStrategy is widely known for its pioneering and aggressive Bitcoin investment strategy. The company has made significant purchases of Bitcoin, positioning itself as one of the largest corporate holders of the cryptocurrency. MicroStrategy’s CEO, Michael Saylor, has been a vocal advocate for Bitcoin, emphasizing its potential as a store of value and hedge against inflation. The company regularly announces new Bitcoin acquisitions and updates on its holdings, which have contributed to its growth and unique market positioning as a Bitcoin-centric enterprise. This strategy has attracted considerable attention from investors and the broader cryptocurrency community. Key Figures: Michael Saylor, the co-founder and Executive Chairman, is the key figure behind MicroStrategy’s Bitcoin strategy. His leadership and vision have been instrumental in the company’s Bitcoin adoption and investment decisions. Other notable affiliates include Phong Le, the President and CFO, who supports the financial strategy related to Bitcoin holdings. The company’s board and advisors also play roles in guiding its cryptocurrency initiatives, reinforcing MicroStrategy’s commitment to integrating Bitcoin into its corporate strategy.

Strategy Investment Thesis

Why investors consider Strategy for Bitcoin exposure:

1

Regulated Bitcoin Exposure

Gain Bitcoin exposure through a publicly traded security with established regulatory frameworks, audited financials, and institutional-grade custody.

2

Significant BTC Holdings

With 843,738 BTC on the balance sheet, Strategy offers substantial Bitcoin exposure relative to its market capitalization.

3

Reasonable Valuation

Trading at 0.94x mNAV, shares trade at a discount to the underlying Bitcoin value.

4

Tax-Advantaged Accounts

Unlike direct Bitcoin ownership, shares can be held in IRAs, 401(k)s, and other tax-advantaged retirement accounts for potential long-term tax benefits.

Note: This is educational content about investment considerations, not financial advice. Bitcoin treasury companies carry unique risks including Bitcoin price volatility, dilution, and company-specific factors. Consult a financial advisor before investing.

Corporate Bitcoin Acquisition Context

Bitcoin Treasury Timeline

The corporate Bitcoin treasury movement gained momentum in 2020 when MicroStrategy became the first major public company to adopt Bitcoin as its primary treasury reserve asset. Since then, dozens of companies across multiple sectors have followed suit.

2020: Corporate Bitcoin adoption begins
2021: Tesla, Block, and others join
2022-23: HODL through bear market
2024+: Accelerated institutional adoption

Why Companies Hold Bitcoin

  • Inflation hedge - Protection against currency debasement
  • Treasury diversification - Alternative to cash and bonds
  • Shareholder value - Growing BTC per share over time
  • Balance sheet optimization - Converting idle cash to productive asset
  • Strategic positioning - Early mover advantage in Bitcoin economy

Strategy is among the largest publicly traded companies holding Bitcoin as a treasury reserve asset, with 843,738 BTC on its balance sheet.

Company Details

Ticker SymbolMSTR
CountryUnited States
Bitcoin Holdings843,738 BTC
Bitcoin Value$84.4B
BTC Per Share0.002143
mNAV Multiple0.936x

Related Articles & Videos

@BritishHodl & @mc_khristina | Treasury Talks 012
🎬 Video

@BritishHodl & @mc_khristina | Treasury Talks 012

With the FOMC meeting and $XXI IPO behind us, where do we go from here? @BritishHodl and @mc_khristina join us tomorr...

Bitcoin is hard to outperform… but $TSWC has a strategy. #bitcoin #bitcointreasury #bitcoinnews
🎬 Video

Bitcoin is hard to outperform… but $TSWC has a strategy. #bitcoin #bitcointreasury #bitcoinnews

In this episode of The Bitcoin Economy, we sit down at Bitcoin Asia (Hong Kong) with Jesse Myers, Head of Bitcoin Strate...

Zombie Companies, Boardroom Battles, and Bitcoin’s Corporate Future with Semler Scientific
🎬 Video

Zombie Companies, Boardroom Battles, and Bitcoin’s Corporate Future with Semler Scientific

In this episode of the Bitcoin Economy Podcast, recorded live from Strategy World in Orlando, we sit down with Eric, Cha...

Compare Strategy with Other Treasury Companies