Thumzup

Est. 2020
Visit Thumzup
Last verified Jun 24, 2026
Founded
2020
src: company records
Company Type
Public
src: 21Rates
Ticker
TZUP
src: 21Rates

About Thumzup

Thumzup Media Corporation is a digital advertising and AdTech company known for the Thumzup app, which pays creators for promoting advertisers across social platforms and has expanded its platform and advertiser tools as it scaled to public markets.

Originally built as a creator-monetization and social-ad platform, Thumzup has pivoted toward digital-asset strategies and crypto infrastructure: its board authorized holding Bitcoin and other cryptocurrencies as treasury assets, the company made initial BTC allocations in 2025, and it is pursuing scale in crypto mining and treasury accumulation as part of a broader strategic transformation.

Thumzup is a Nasdaq-listed company (TZUP) and has public-market visibility following its Nasdaq opening-bell ceremony led by CEO Robert Steele.

Leadership is led by Founder, Chairman and CEO Robert Steele, with Isaac Dietrich serving as Chief Financial Officer; the company has also formed a crypto advisory board (adding Alex Hoffman as a founding member) to guide its digital-asset and mining initiatives.

Leadership

Robert Steele
Isaac Dietrich
Chief Financial Officer and Director
Danny Lupinelli
Co-Founder
Joanna Massey
Independent Director
Paul Dickman
Independent and Lead Director

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Company Details

Year formed2020
Founded inLos Angeles, CA

Data Provenance

Facts verified by 21Rates research · Jun 24, 2026
1 sources cited on this page
21rates.com/companies/thumzup · structured data: Organization · Person ×5

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