▣About BD Multimedia

BD Multimedia (now operating as Tractial S.A., ticker ALBDM.PA) is a Paris‑headquartered fintech originally founded in 1986 that began in telecommunications before pivoting to digital payment and micropayment solutions (products include StarPass, Toneo First, PayDuo and Payment.net).

The company has adopted a Bitcoin treasury strategy and holds Bitcoin as a reserve asset—reporting approximately 25.03 BTC on its books as of July 22, 2025—and is exploring broader blockchain integration to support its payment services.

BD Multimedia’s leadership is led by founder and chairman/CEO Daniel Dorra, with Jim Dorra serving as deputy managing director in charge of payment services; other board members and senior officers include Martine Dorra, Yves Bonnemain and Emmanuelle Sagardoy (legal officer/director).