▣About Méliuz

Méliuz is a Brazilian fintech founded in 2011 that began as a cashback platform for online retailers and has since expanded into e‑commerce and digital financial services.

In 2025 the company formalized a Bitcoin treasury strategy — the board approved allocating cash to BTC and shareholders voted (99.3% approval) to change the company’s corporate purpose to become a Bitcoin Treasury Company — and Méliuz has since acquired hundreds of bitcoins, positioning it among Latin America’s largest publicly listed corporate BTC holders.

Leadership is led by founder and chairman Israel Salmen and CEO Gabriel Loures, who have driven the operational growth and public transition to a Bitcoin treasury focus as part of the company’s broader growth and financial‑services strategy.