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Etana

Est. 2014·
🇺🇸
United States
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Custodian
Last verified Jun 12, 2026

About Etana

Etana Custody is a Colorado‑chartered trust company and regulated qualified custodian focused on mitigating counterparty risk by providing secure, compliant custody and trade‑support for fiat and digital assets, including Bitcoin. The firm has offered regulated digital‑asset custody and post‑trade services to institutions, exchanges and investment professionals since 2017, with capabilities spanning crypto clearing, settlement and tokenization support. Etana was founded and is led by CEO Brandon Russell, a public industry advocate for regulated markets, and its senior leadership includes finance executive Alexander (Alex) Luton as CFO.

Leadership

Brandon Russell
Kevin Hall
Chief Operating Officer

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Company Details

Year formed2014
HQ countryUnited States
Founded inLondon, United Kingdom

Data Provenance

Facts verified by 21Rates research · Jun 12, 2026
1 sources cited on this page
21rates.com/companies/etana · structured data: Organization · Person ×2

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