▣About Uphold

Uphold began as Bitreserve, founded by Halsey Minor in 2014 and rebranded to Uphold in 2015. Originally built as a Bitcoin storage solution, the platform quickly expanded into a multi‑asset digital money service—an early mover that added Ethereum and Litecoin—and today supports 260+ assets and serves more than 10 million users. Uphold emphasizes custody and transparency (customer assets are 100% reserved with 24/7 proof-of-reserves) and offers products for long-term crypto holders and traders such as Vault and UpHODL. The company’s leadership is led by CEO Simon McLoughlin (appointed February 2022) with J.P. Thieriot serving as Vice Chairman after steering the company through a period of rapid growth; Uphold maintains teams across major hubs including London, San Francisco, New York and Vilnius.