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Simplify

Est. 2020Β·
πŸ‡ΊπŸ‡Έ
United States
Visit Simplify β†’
ETF
Last verified Jun 12, 2026

β–£About Simplify

Simplify Asset Management is a New York-based ETF provider specializing in options-based and alternative strategies. The Simplify US Equity PLUS Bitcoin Strategy ETF (SPBC) combines broad US equity exposure with a Bitcoin futures allocation, offering a blended approach for investors who want crypto within a diversified portfolio.

β—‰Leadership

Paul Kim
David Berns, PhD
CIO & Cofounder
in β†—
Fiona Ho, CFA
Chief Operating Officer
in β†—
John Ryu
Chief Financial Officer
in β†—
Shailesh Gupta
CIO, Structural Alpha & Managing Partner
in β†—
Paisley Nardini, CFA, CAIA
Managing Director, Head of Multi-Asset Solutions
in β†—
Michael Green, CFA
Portfolio Manager, Chief Market Strategist
in β†—

β˜…Recent Reviews

No reviews yet.

Company Details

Year formed2020
HQ countryUnited States
Founded inNew York, NY

Data Provenance

βœ“Facts verified by 21Rates research Β· Jun 12, 2026
βœ“1 sources cited on this page
21rates.com/companies/simplify Β· structured data: Organization Β· Person Γ—7

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