ETF
Last verified Jun 12, 2026
▣About ProShares
ProShares is a leading provider of leveraged, inverse, and alternative ETFs with over $70 billion in assets. ProShares launched the Bitcoin Strategy ETF (BITO) in October 2021 — the first US Bitcoin-linked ETF — which uses Bitcoin futures contracts. The firm also offers leveraged (BITU, 2x) and inverse (BITI, SBIT) Bitcoin ETFs for traders seeking amplified or hedged exposure to Bitcoin price movements.
◉Leadership
Michael Sapir
Chief Executive Officer
Mo Haghbin
Managing Director; Head of Strategic Products
Mara Shreck
Managing Director; Head of Corporate Affairs
Annette Lege
Chief Financial Officer
Steve Cohen
Managing Director
Sharon Rosenthal
Chief Human Resources Officer
Scott Helfstein
Executive Director, Thematic Investing
★Recent Reviews
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Company Details
Websitewww.proshares.com ↗
LinkedInView profile ↗
Year formed1999
HQ countryUnited States
Founded inBethesda, MD
Data Provenance
✓Facts verified by 21Rates research · Jun 12, 2026
✓1 sources cited on this page
21rates.com/companies/proshares · structured data: Organization · Person ×8
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