Coinbase held its "Take Control" event on Monday and launched 21 products at once. Not previews. Not waitlists. Actual products, most of them live today.
The pitch is ambitious: one account that replaces your brokerage, your financial advisor, and eventually your bank. Crypto, stocks, ETFs, options, prediction markets, AI-powered investment advice, Bitcoin-backed mortgages, and pre-IPO exposure to SpaceX, OpenAI, and Anthropic - all from the same app.
This isn't a crypto exchange adding a few features. This is Coinbase declaring war on Schwab, Fidelity, and Robinhood simultaneously.
What did Coinbase launch at the Take Control event?
Six products stand out from the 21 announced. Here's what each one does and why it matters.
Stocks and ETFs are live now with zero-commission trading on nearly 10,000 tickers, available 24/5. Coinbase partnered with Yahoo Finance for discovery. Tokenized US stocks for non-US users launch next month. For context on how crypto-native stock trading fits alongside traditional Bitcoin ETF products, the timing is notable - Coinbase is going after the same retail investors that flocked to spot ETFs.
Coinbase Advisor (AI) is the most unusual product in the batch. It's SEC-registered as an RIA and NFA-registered as a CTA - the first AI investment tool with those credentials. It provides portfolio recommendations across crypto and stocks, tax-loss harvesting guidance, and real-time trade ideas. Currently limited to Coinbase One subscribers.
Bitcoin-backed mortgages may be the most structurally significant launch. Coinbase partnered with Better Mortgage to create the first Bitcoin-backed conventional mortgage that meets Fannie Mae conforming loan standards. The first loan has already closed - a couple in Ann Arbor, Michigan. You pledge BTC at a 2.5:1 ratio or USDC at 1.25:1 as collateral for your down payment, and the mortgage itself is a standard 15 or 30-year fixed rate. The critical detail: no margin calls. If Bitcoin drops 50% after closing, your terms don't change. This expands Coinbase's Bitcoin lending capabilities far beyond what any competitor offers.
Prediction markets let users bet on BTC, ETH, SOL, XRP, and Hyperliquid prices with contracts ranging from 15 minutes to one year. It's a direct shot at Polymarket, integrated into the main app.
Pre-IPO perpetuals give retail investors exposure to private companies through USDC-settled futures with no expiry date. SpaceX is live now. OpenAI and Anthropic are confirmed next. This was previously only accessible to accredited investors.
Staking loans and a travel card round out the lineup. Borrow against staked SOL (JitoSOL, up to $100K) or cbETH (up to $1M). A 5% Bitcoin-back travel rewards card powered by Amex and Agoda. And 3.5% APY on USDC for Coinbase One members.
The complete list: all 21 Coinbase products
Here's everything Coinbase shipped at Take Control, organized by category.
How does Coinbase compare to Robinhood, Schwab, and Binance?
The question isn't whether these products are good. It's whether Coinbase can compete against dedicated platforms in each category.
| Coinbase | Robinhood | Schwab | Binance | |
|---|---|---|---|---|
| Crypto trading | 250+ assets | 30+ | ETFs only | 350+ |
| Stock trading | ~10K tickers | Full catalog | Full catalog | Tokenized |
| AI advisor | SEC-registered RIA | - | Schwab Intelligent | - |
| Prediction markets | Yes (crypto) | Event contracts | - | - |
| Pre-IPO access | SpaceX, OpenAI | - | - | - |
| Bitcoin loans | Mortgages + crypto | - | Margin only | Crypto loans |
| US regulation | SEC, NFA, state | SEC, FINRA | SEC, FINRA | Limited |
Coinbase is the only platform that spans all seven categories. Robinhood comes closest on the brokerage side. Binance wins on crypto depth. But neither offers anything close to Bitcoin-backed mortgages, pre-IPO perpetuals, or a registered AI advisor. For a deeper look at how Bitcoin lending products compare across platforms, see our comparison guide.
How much does Coinbase One cost?
Most premium features require a Coinbase One subscription. Here's how the three tiers break down.
Whether the AI advisor justifies the rest of the premium depends on how good the recommendations are - and that's an open question on day one.
How much Bitcoin collateral do you need for a Coinbase mortgage?
The Bitcoin mortgage is the headline product, but the collateral requirements are steep. Here's how the math works at different down payment levels.
The mortgage itself is a standard Fannie Mae-conforming loan - 15 or 30-year fixed rate, no margin calls after closing. If Bitcoin drops 50% the day after you close, your terms don't change. But getting in the door requires serious capital. A quarter million in BTC for a $100K down payment is great if you're already sitting on a stack. It's not accessible for average buyers.
What's still missing from Coinbase's platform?
For all the ambition, there are gaps.
Coinbase offers 24/5 stock trading, but the promise of round-the-clock equity markets isn't live yet. The AI advisor recommends trades but can't execute them for you, which is a meaningful limitation compared to Wealthfront or Betterment. Without Coinbase One, crypto fees range from 0-0.60% - Robinhood embeds costs in spreads, and Binance undercuts both.
Coinbase is doing what every crypto exchange has talked about but none have executed: turning a trading app into a full financial platform. The 21-product drop isn't just product strategy - it's a regulatory flex. An SEC-registered AI advisor. Fannie Mae-conforming Bitcoin mortgages. Pre-IPO perpetuals on SpaceX. You can't ship these without deep compliance infrastructure. The question isn't whether Coinbase can build them. It's whether 120 million crypto-native users actually want their brokerage, mortgage, and financial advisor in the same app they use to buy Dogecoin. If even 5% do, that's 6 million multi-product users - and that changes the entire economics of the company.
Frequently asked questions
Can I trade stocks on Coinbase right now? Yes. Stock and ETF trading is live for all US users as of June 16, 2026. Nearly 10,000 tickers are available with zero commissions, 24/5.
What is Coinbase Advisor and is it regulated? Coinbase Advisor is an AI-powered investment advisory tool built into the Coinbase app. It's SEC-registered as an RIA and NFA-registered as a CTA - the first AI investment tool with both credentials. It provides portfolio recommendations, tax-loss harvesting guidance, and real-time market analysis. Currently available to Coinbase One subscribers in the US.
How does the Coinbase Bitcoin-backed mortgage work? Coinbase partners with Better Mortgage. You pledge Bitcoin (2.5:1 ratio) or USDC (1.25:1 ratio) as collateral for your down payment. The mortgage itself is a standard Fannie Mae-conforming loan with 15 or 30-year fixed rates. No margin calls if BTC drops after closing.
What pre-IPO companies can I trade on Coinbase? SpaceX pre-IPO perpetual futures are live now. OpenAI and Anthropic are confirmed as upcoming. These are USDC-settled, 24/7, with no expiry date.
How much does Coinbase One cost per month? Coinbase One has three tiers: Basic at $4.99/month (zero-fee trades up to $500, $1K insurance), Preferred at $29.99/month (zero-fee trades up to $10K, $10K insurance), and Premium at $299.99/month (unlimited zero-fee trades, $250K insurance, AI Advisor, dedicated concierge).
Is Coinbase One worth it? For active traders, the Premium tier ($299.99/month) pays for itself through unlimited zero-fee trading. The Basic tier makes sense for casual users who trade a few hundred dollars monthly. The AI Advisor is Premium-only, which is the main differentiator at the top tier.
How does Coinbase compare to Robinhood for stock trading? Coinbase offers zero-commission stock trading on ~10,000 tickers. Robinhood has the full stock catalog. The key Coinbase advantage is combining stocks with 250+ crypto assets, prediction markets, and pre-IPO access in one app. Robinhood has a more mature stock trading interface and longer track record.
Does Coinbase have prediction markets? Yes. Coinbase launched crypto prediction markets at the Take Control event. Users can bet on BTC, ETH, SOL, XRP, and Hyperliquid prices with contract durations from 15 minutes to one year.
What is the Coinbase Bitcoin-back travel card? A credit card powered by Amex and Agoda that earns 5% back in Bitcoin on travel purchases. It's part of Coinbase's expanded crypto rewards card lineup.
Is Coinbase regulated in the United States? Yes. Coinbase is registered with the SEC, NFA, and state regulators. The AI advisor is separately registered as both an RIA (SEC) and CTA (NFA). Coinbase is one of the most heavily regulated crypto platforms operating in the US.
Bitcoin Lending Platforms Compared - rates, collateral, and terms across major lenders
Crypto Debit & Credit Cards - rewards, fees, and cashback compared
BlackRock BITA ETF - the new Bitcoin covered call ETF yielding 15-25%
Crypto Tax Software Compared - essential tools for managing crypto tax obligations
